Entrepreneurial journeys are often begun to find a better way to do something, or solve a problem, in spite of the odds against them. Artistic journeys are usually a way to express oneself. For Elizabeth Sutton, a visual artist who has taken the nouveau arts scene by storm creating a highly curated fine art and design firm with a goal is to foster positivity and good vibes through Sutton’s colorful artworks and products — she’s accomplished both.
Pushing through challenging times that would have crumbled most to motivate herself to build, grow, and thrive—while staying true to her own vision, and painting her memories. Elizabeth joins Socialfly Co-founders Courtney Spritzer and Stephanie Cartin in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.
In this episode:
- How a passion for art and having a puppy led Elizabeth to purchase $1,000 of art supplies without any background in art
- Why her career begins and ends with Instagram, with 70% of sale come through there
- Building a tremendous business while raising 2 little kids, and working 100 hours/week
- Why Elizabeth made a rule that she is phone free for 2-2.5 hrs when she gets home
- Instagram as an analytical tool, and how loop giveaways are Elizabeth’s most successful tool for new followers
- What the Jenners and Kardashian have to do with leaving her ex-husband, and launching a career
- Why helping others and giving back is important
- And how a horrible car accident changed everything right at a very demanding moment that should have been a key high point
- How Elizabeth just secured the biggest deals ever with tilebar—three luxurious marble collections
- The importance for Elizabeth of getting back into the home
- A goal to sell 10,000 clutches
- Why getting the right engagement rate in Instagram could be a big deal when advertising
- How Elizabeth strategizes to increase engagement and makes use of long captions