Imagine you were on Shark Tank and made a deal on-air, the deal didn’t work out off-air, but the exposure propelled your business to the next level?
For Co-founder/CEO Christine Chang, and her company Glow Recipe—which curates the best natural and effective Korean skincare —that’s her reality. She shares the impact of willpower, the myth of a 15-step beauty regimen, working with your best friend, the concept of hiring slow and firing fast, why she and her co-founder interview every employee, how everything she does is to inspire her daughter and pave the way for the next generation of women. Christine joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.
In this episode:
- Being on Shark Tank wearing sheet masks, saying no to an offer, and how this “free” consultation helped the business and blew up their customer base
- An “aha moment” about Korean beauty that resulted in a business
- The beginning of Glow Recipe — quitting jobs, cobbling a website, flying to Korea without anything put together, and landing 8 brands
- What it’s like to run a business with your best friend, navigating the extreme highs and lows and dividing up responsibilities
- Attracting a team of personalities, and how hiring has been one of the most challenging things at a startup
- Getting 5,000 people on a waitlist for a watermelon sleeping mask, then selling out on Sephora seven times
- Influencers, social media, marketing, and the importance of being an authentic influencer
- A “face snuggie,” and how #avocauddle resulted in a partnership with a mattress store and education events
- The evolution of the Glow Recipe business model and the concept of “skintertainment”
- Launching another skincare brand Sweet Chef, and rolling it out to Target
- Becoming a discovery destination for skincare
- The moment Christine almost gave up
- The ultimate goal of inspiring her daughter to do what she wants to do