Some of the greatest ideas for a business come from solving a problem the founder has personally experienced. Sarah Kugelman is such a founder, whose personal experiences with anxiety, and the impact of stress on her skin, led her to build a successful business…

Sarah Kugelman,  Founder/CEO of skyn ICELAND (a Vegan, Cruelty-free, natural skincare line) joins Socialfly  founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.

In this episode:

  • How Sarah’s personal dealings with anxiety led to her founding skyn ICELAND, and the connection between stress and skin health
  • Sarah’s entrepreneurial spirit, and how she combined her working experience and her passion to forge a new career path for herself
  • The vacation that led to the name of the line, and what makes it more than just a name
  • The challenges of importing ingredients overseas, and finding a chemist who shared Sarah’s vision for the line
  • How Sarah approaches bringing new products into the line, and know when some products have run their course
  • The tentpole moments in skyn ICELAND’s history where Sarah knew she had made it
  • How Sarah manages stress now, and how that has evolved over time
  • Sarah shares some of the biggest scares she’s had while running skyn ICELAND, and the lessons she’s learned along the way
  • What Sarah did to keep the business alive when one of their biggest retailers decided to phase the line off the shelves
  • Some of Sarah’s most out=of-the-box marketing ideas from the pre-social media age and what she did to adapt to the current marketing climate
  • What Sarah sees as the future of the beauty industry, and for skyn ICELAND What having more educated consumers means for the industry
  • ‘Sarah shares what being an entreprenista means to her, and gives some advice for people who are starting their own businesses
  • Plus, a one minute brainstorm on how Sarah can boost her engagement on Instagram

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